Michael can write about anything-- and well.
Lori Ann Reinhall, Editor-in-Chief, The Norwegian American
About Us
Knowledge & Experience
Building Great Reputations
Building Great Reputations
Do you want to be known? You’ve come to the right place. The company started in 1999, with the foresight that websites would become an extension of an organizations’s public relations plan, so why not combine the two? This followed success as a sportswriter at a newspaper chain where his beat was women’s sports, and a public relations pro
Do you want to be known? You’ve come to the right place. The company started in 1999, with the foresight that websites would become an extension of an organizations’s public relations plan, so why not combine the two? This followed success as a sportswriter at a newspaper chain where his beat was women’s sports, and a public relations professional at a small college in Philadelphia in the shadow of six major universities and numerous colleges in the Greater Philadelphia area, and a K-12 private school in suburban Philadelphia. Hence, Making the Unknown, Known. We’ve worked with authors, small businesses, community and cultural organizations, even political candidates.
Michael has a passion for Norway, where he lived for a year as a child and has traveled back several times as an adult. He is the author of an award-winning memoir, Beyond the Cold: An American’s Warm Portrait of Norway. He has been Business and Sports Editor of The Norwegian American newspaper since 2017 after free-lance writing there since 2013
Building Great Reputations
Building Great Reputations
Building Great Reputations
“Without promotions, a terrible thing happens–nothing.”
P.T. Barnum
One of my favorite lines in a movie, is toward the end of Field of Dreams, the Terence Mann character played by James Earl Jones, tells Ray Kinsella, played by Kevin Costner, “Build it and they will come.” Then, you see all these cars lined up to see the baseball field in
“Without promotions, a terrible thing happens–nothing.”
P.T. Barnum
One of my favorite lines in a movie, is toward the end of Field of Dreams, the Terence Mann character played by James Earl Jones, tells Ray Kinsella, played by Kevin Costner, “Build it and they will come.” Then, you see all these cars lined up to see the baseball field in an Iowa cornfield. They didn’t just show up. People needed to know about it. Otherwise, you’ll have empty seats.
Say you’ve published a book or have a product that is groundbreaking, timely and can change people’s lives. A public relations professional can pitch that story. You become an expert. You build your reputation and the next time the media is doing a similar story, they may return to talk to you again.
Not publicizing yourself cedes the platform to someone else.
Earned, Not Purchased
Building Great Reputations
Earned, Not Purchased
Advertising and public relations each have their place, but there is more potential mileage from public relations.
- When you go into a store, Is an article or an ad about the business on the wall?
- Advertisers say you have to place an ad several times for impact which affects your budget and the size of the ad.
- More information will be in an
Advertising and public relations each have their place, but there is more potential mileage from public relations.
- When you go into a store, Is an article or an ad about the business on the wall?
- Advertisers say you have to place an ad several times for impact which affects your budget and the size of the ad.
- More information will be in an article than the ad.
- A public relations professional develops relationships with reporters. The reporter will trust whenever he is contacted by the PR pro. That has been the case with Michael.
- A story can have mileage months later. Michael was once contacted by a local TV station, who had not covered the original story, but when there was a new development, they remembered.
