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"Making the Unknown Known"

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"Making the Unknown Known"

Since 1999, Michael Kleiner Public Relations and Web Design have offered one-stop shopping for a consistent image through public relations and web site design. Now, we are offering a wide suite of editorial services to the mix.



Making the Unknown Known

 

“Making the Unknown Known”

A Communications Plan for Association Management Firms

Do you need experienced, professional help with marketing and communications (Marcomm), public relations, editorial services and web design to promote your business?

Do you need help in providing Marcomm services for your client associations?

Finally, can your client associations provide adequate Marcomm support to their individual members, who may well need help in marketing their services to their clients?

Chances are, you answered “yes” to at least one of these three questions. In fact, we think there’s a pretty good possibility that you might answer “yes” at some point to all three. Professional Marcomm services, especially those targeted to associations, aren’t something you can just call up in a fraction of a second on Google. And, more importantly, there are very few who work anywhere in non-profits who have enough “boots on the ground” in Marcomm services, at least, not enough to be able to provide top-level, multi-tiered support to association managers, their clients, and the members of their client associations.

We are Michael Kleiner Public Relations and Web Design, experts in communications — marketing, branding, communications, the web, PR and diverse writing/editorial experience over different platforms, and we understand Marcomm and the challenges presented to non-profits, especially associations, in delivering first-rate, to say nothing of adequate, communications-related services. While a dearth of professional expertise can be an issue, almost no one has enough staff to support the Marcomm needs of client associations AND their individual members. In today’s world, we are told technology is making things easier. What it has actually done is expand the possibilities in Marcomm and put more demands on our time to meet those opportunities and challenges. There are blogs, Facebook pages, tweets, e-mail newsletters, media kits to develop and update. There are probably more publications on the Internet than in “hard copy,” not surprising since there are literally a billion web pages on the Internet. Every time one turns around, there is another social media site popping up. Let us help you meet the challenge and participate in the 21st century communications world.

We asked Michael to write profiles of our high level members for our new online directory. The stories were top quality. We were able to post all 12 stories for the launch.
Jamie Gauthier, Executive Director, Sustainable Business Network of Greater Philadelphia

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  • Michael is knowledgeable, reliable, creative, professional,
    and his follow through is superb.
    Dr. Lois Young-Tulin, Author
  • John's 'can-do' attitude accomplished much for our firm.
    He gave his best on every task."
    John Stapleton, Principal,
    Paskill Stapleton & Lord
  • No one I have worked with has done more to enhance
    the public visibility of a school.
    Bruce Stewart,
    Former Head of School,
    Abington Friends School
  • A talent like Mr. Shiffert comes along infrequently
    – a great imagination and all the tools.
    Ted Taylor, Professor,
    Business Communications (Retired)
    Chestnut Hill College
  • In my 30-year career, I've rarely met anyone
    who possesses Michael's level of commitment and integrity.
    George Milite,
    MABA Board Member
  • John is astute, unique, creative, yet always professional
    in his writing and communications.
    R. Todd Smith,
    Director, Campus Store Services,
    Clayton State University
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