Did you know that the Philadelphia Eagles were a “green” organization? Well, everyone knows their color has been green starting with the 1948 NFL championship team, but now we’re talking about green, as in sustainability.
Ben Block, marketing and communications specialist for Clean Markets, chose the green Eagles as the subject for his case study for the Feb. 23 Sustainable Business Network’s of Greater Philadelphia (SBN) quarterly Best Practice Forum: Branding and Messaging for the Sustainable Business, held at WeWork Market Street in the Five Penn Center building in Center City Philadelphia.
Branding. No, not what they do before the round-up at the Crown Vee ranch, although if you don’t brand you’ll be just another among the herd.
Branding is what identifies you to the public. Once known as identity marketing, your brand defines your business, defines who you are, and what you intend to accomplish. Or, at least it should.