SBN and Eagles Fly with Messaging for the Sustainable Business

Did you know that the Philadelphia Eagles were a “green” organization? Well, everyone knows their color has been green starting with the 1948 NFL championship team, but now we’re talking about green, as in sustainability.

Ben Block, marketing and communications specialist for Clean Markets, chose the green Eagles as the subject for his case study for the Feb. 23 Sustainable Business Network’s of Greater Philadelphia (SBN) quarterly Best Practice Forum: Branding and Messaging for the Sustainable Business, held at WeWork Market Street in the Five Penn Center building in Center City Philadelphia.

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Broadcast media panel offers tips on getting your story aired

With technology continually changing the way we access news and how news organizations gather it, learning pitching tips for public relations pros never gets old. More than 80 Philadelphia Public Relations Association members agreed, and attended Broadcast Media Panel Offers Tips for Getting Your Stories on the Air on Feb 17 from the Pyramid Club’s 52nd floor perch overlooking the city.

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Public Relations Tip: The Beginning: Building an Authentic Brand

Branding. No, not what they do before the round-up at the Crown Vee ranch, although if you don’t brand you’ll be just another among the herd.

Branding is what identifies you to the public. Once known as identity marketing, your brand defines your business, defines who you are, and what you intend to accomplish. Or, at least it should.

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