Mr. Shiffert, an editorial consultant and a native Philadelphian who currently lives in Flourtown, PA, served as Director of University Relations at Clayton State University, a 7,000-student public university in Morrow, GA for 20 years. His duties included aspects of public relations, editorial, marketing communications, media and social media relations, strategic brand , and publication creation and management, specifically in regards :
R. Todd Smith, Director, Campus Store Services Clayton State University
Mr. Shiffert returned home to be Production and Communications Director at the Paskill Stapleton & Lord agency in Glenside, PA in 2015. At PS&L, he was responsible for copywriting, editing, proofreading for whitepapers, case studies, blogs, news releases, features, various hard copy and electronic collaterals, client copy, promotional materials and web sites for the higher education enrollment marketing firm. Mr. Shiffert also handled project management for all internal and external jobs.
John Stapleton, Principal,
Paskill Stapleton & Lord
He also has an extensive background in the management of non-profits, notably various advocacy associations, having worked for the Pennsylvania Trial Lawyers Association, the Middle Atlantic Road Runners (an association of running clubs), and for one of the region’s largest multiple management firms, Multiservice Management. He has also consulted for MDA, the American Diabetes Association and covered most of Northwest Philadelphia’s community groups/ neighborhood associations (e.g., West and East Mt. Airy Neighbors) when working for the Germantown Courier.
More recently, his work with Shaeffer & Associates involved both consumer products (Kiwi Brands) and B2B clients in the communications, electronics, risk management, banking, printing and environmental services sectors.
His freelance articles and editing assignments have mostly covered the areas of higher education, non-profit management, sports, healthcare, health and fitness, and American history.
Mr. Shiffert is the author of four historical books about baseball, Baseball 1862-2003; Baseball, Then and Now; Base ball in Philadelphia; The Breaks Even Out and Midnight Comes Quickly to Cinderella, and authored a baseball blog, 19 to 21.
He has received his share of awards as well, including being a finalist for the Alice Smith Staff Member of the Year award at Clayton State University; Praise and Progress Citation, USG from Office of Information Technology Services, and a two-time Philadelphia Graphic Arts Association Neographic Gold Award .
He has a B.A. in Economics and Sociology, with a minor in Journalism from Earlham College, and Master’s credits in Liberal Arts from Clayton State University, and in General Education from Temple University. He is also personally familiar with Digital Natives, having a 21-year-old daughter, two high school senior sons, and a high school junior daughter.
Mr. Shiffert is an avid distance runner, the assistant cross country coach at Springfield Township High School, and a member of CUPRAP, the Society of American Baseball Research Connie Mack Chapter, and a former board member of the Georgia Educational Advancement Council.