Michael’s Prior Experience

Trust the Record and Experience
of Michael Kleiner Public Relations
and Web Design

Michael Kleiner brings over 30 years of journalism and public relations experience to his business. Prior to starting Michael Kleiner Public Relations Consulting and Web Design, he served as Director of Communications at Abington Friends School in Jenkintown, PA, Director of Sports Information and Promotions at Philadelphia College of Textiles & Science, and as a sportswriter at Montgomery Newspapers in suburban Philadelphia. In between he earned an Ed.M. in Educational Technology from Temple University, complementing his B.A. degree in Journalism and History, attained from Rutgers University.

Whether as a journalist or public relations practitioner, whether sports or non-sports, Mr. Kleiner has established a remarkable record of media placement – locally, nationally, and internationally — and earned the respect and accolades of peers, media and the people he has written about. He is adept at promotion of special events, anniversaries and milestones.

Abington Friends School

The highlight of his tenure at AFS was the year-long 300th anniversary celebration in 1996-97, where the challenge was to continually obtain publicity for the multitude of special events commemorating the anniversary, while also receiving coverage of the general activities at the School. He was also responsible for obtaining letters of recognition from politicians. Mr. Kleiner was also responsible for attaining visibility for The Josephine Muller Gallery on campus, the 1997 and 1998 Camp Fairs, 1995, 1996 and 1997 Craft Shows and Book Fairs, and 1998 Auction. By the end of his time at AFS, the School had been featured on the front page of the three local papers 34 times and attained its highest enrollment.

Following is a summary of the coverage for the 300th anniversary (This does not include duplicate coverage of the different events):


…Planning the 300th Birthday Celebration was a true experience of the commitment, community and character of Abington Friends School…We are especially appreciative of Michael Kleiner who worked closely with us from the beginning on careful publicity for the event. We were impressed with his knowledge of media coverage possibilities and with his contacts in the field. He worked hard to make sure that announcements and articles were available in a timely fashion, and he accomplished creative and effective advertisements within our budget….Thanks to his quiet and thorough approach, the surrounding community has heard yet again about the special qualities of Abington Friends School.

Shelley and Bonnie Schorsch, Clerks,
300th Anniversary Committee


…Before Michael came to AFS, it was a first-rate institution, but a well-kept secret. Michael has gotten the school a remarkable range and amount of visibility. We have appeared regularly on the radio, television and in various newspapers and magazines. Many news professionals called thanking me for the stories Michael pitched to them. They used Michael’s press releases as models to other schools and non-profits…He was always an easy, friendly, affable colleague. He genuinely enjoyed students and involved himself in the fabric of the community, including making classroom presentations and serving as an independent study mentor. Many students and faculty felt his genuineness…After 30-some years in education, I can say that no one I have ever worked with has done more to enhance the visibility of a school….

Bruce Stewart, Head of School, Abington Friends School


Michael Kleiner Public Relations and Web Design and Apps MK logo

Media:

  • The Record

  • Jenkintown Times-Chronicle

  • The Philadelphia Inquirer Neighbors

  • The Philadelphia Inquirer City Edition

  • The Philadelphia Inquirer Weekend Section

  • People Magazine

  • Quaker Life Magazine

  • MetroKids

  • Parents Express

  • Art Matters newspaper

  • Chestnut Hill Local

  • Mt. Airy Times Express

  • Philadelphia Yearly Meeting News

  • Jenkintown Life

  • TV stations

  • Mr. Kleiner also worked cooperatively with the Times-Chronicle to produce a special supplement on the 300th anniversary, and coordinated AFS’ involvement in The Record’s Create An Advertisement supplement, where junior and senior art students created ads promoting the Anniversary party. Winners had their artwork published in the special issue.

Michael Kleiner Public Relations and Web Design and Apps MK logo

Letters of Recognition/Special Notice Obtained in honor
of AFS’ 300th Anniversary:

  • President Bill Clinton

  • Vice-President Al Gore

  • U.S. Senators Arlen Specter and Rick Santorum

  • U.S. Rep. Jon Fox, who also had the anniversary and School’s history entered in the Congressional Record

  • Governor Tom Ridge

  • State Senator Stewart Greenleaf

  • State Reps. Ellen Bard and Lawrence Curry

  • Philadelphia Mayor Ed Rendell, who proclaimed

    May 3 Abington Friends School Day

  • Featured twice in Crown Lights above PECO Energy building

Philadelphia College of Textiles
& Science

Mr. Kleiner was responsible for promoting 18 intercollegiate men’s and women’s teams. His writing and brochures received recognition from the College Sports Information Directors of America. The soccer team was a traditional Division I power, while the men’s and women’s basketball teams were prominent Division II teams.

Among his major accomplishments at PCT&S were the public relations campaigns highlighting men’s basketball coach Herb Magee’s quest for his 400th (in 1987-88) and 500th (1991-92) career victories, both of which were conceived, implemented and executed by Mr. Kleiner. Below are results of these efforts. These campaigns included Herb Magee Nights, which Mr. Kleiner played a major role in developing. The tributes included proclamations from the city and state, and appearances by Charles Barkley (1988), Jim Lynam (1988 and 1992) and Mayor Ed Rendell (1992).

Michael Kleiner Public Relations and Web Design and Apps MK logo

Selected media coverage
500th Coaching Victory

  • Cover of Philadelphia Daily News
    1991-92 College Basketball Preview Issue

  • Philadelphia Inquirer

  • PRISM Cable produced 15-minute feature

  • Eastern Basketball

  • Basketball Times

  • Trenton Times

  • USA Today

  • Sports Illustrated

  • Associated Press

  • Norristown Times-Herald

  • Chestnut Hill Local

  • Mt. Airy Times Express

  • TV Channels 3, 6, 10, 29

  • Radio Stations WIP-AM, KYW-AM and WCAU-AM

Selected media coverage
400th Coaching Victory

  • Sports Illustrated

  • Philadelphia Inquirer

  • Philadelphia Daily News

  • Associated Press 

  • Chestnut Hill Local

  • Mt. Airy Times Express

  • TV Channels 3, 6, 10, 29

  • Radio Stations WIP-AM, KYW-AM and WCAU-AM

  • Instructional Herb Magee shooting video produced

Mr. Kleiner was also instrumental in arranging a 20th anniversary tribute to PCT&S’ 1970 men’s basketball national champions and assisting the College in hosting conference basketball tournaments three times, and the ECAC and NCAA regional baseball playoffs.


1970 — one moment in time… Yes, 1970 was a special time. Pride in accomplishment, an intensity that was noticed four years earlier by Jack McKinney, encouraged by Bucky Harris, challenged by Gary Rupert and focused by Herb Magee. This intensity would continue throughout the lives of the people who were grouped together for a short period of time at PCT&S…“1990 — one moment in time… For one night, we were 22 again. The ups and downs that surround everyone’s life were temporarily put on a shelf. The team was back together to laugh and share memories…but most of all we remembered the intensity, friendship of years shared together. Shaped by the theme of Alumni Night, the School did everything possible to rekindle the spark and to show genuine pride in the accomplishments of a brash group of students coached by a man who still gets to do a job that he loves and who has done so much for the school and the men he has helped develop that thank you seems to be a trivial way to express the gratitude. My children (3 teenagers) said they never saw me happier. To be recognized publicly with the people I admire in front of the people I love, will be a moment in time that will never leave me. It is for this reason that I would like…to thank you, Mike…for putting this night together. It wasn’t something that needed to be done, but just as the reality of our athletic accomplishments have been enlarged over time, your hard work and thoughtfulness will never be forgotten…My wish for you and the school is that these moments in time never cease. Once again, thank you for caring..

Jim McGilvery


Dear Mike,

The success of the NCAA baseball tournament was directly related to your efforts in public relations and keeping accurate statistics. I am proud of the work you did in seeing that this event was capably hosted by the College and completed in an efficient manner. Thank you for your continued good work and loyalty to this institution….

Dr. James P. Gallagher, President,

Philadelphia College of Textiles & Science


Michael Kleiner Public Relations and Web Design and Apps MK logo

Montgomery Newspapers

Mr. Kleiner was a sportswriter at a chain of newspapers in suburban Philadelphia for four years. His beat was high school girls sports and he was highly respected in the community for his reporting. The sports sections received national awards.


Dear Mike,

Just a short note to thank you most sincerely for the recent article you did on me in the ‘Today’s Post.’ I have received numerous compliments about the content of your article. Looking through scrapbooks of years past, I find that it is the most meaningful, well-done piece of journalism afforded to me in eight years of basketball. I have recently sent a copy to Bruce Levy in New York, who is now my agent for international basketball. I am very proud that your work will be viewed by several agents in the European market. Your time and consideration is deeply appreciated….

Jennie Hall, then Rutgers University
women’s basketball star