Throughout his public relations career, Kleiner has been particularly adept at developing, initiating and executing successful national and local media campaigns around anniversaries, milestones, special events and conferences. His focus has been authors, small businesses and associations/organizations. Web sites enhance this visibility. Links to web sites he has designed are on the web sites page of this site. Following is a list of some of the company’s public relations clients. You will notice that many have used both of the company’s services. Examples of press releases and writing are on page.
BlogMutt.com (March 2013-Present) Writes blogs for BlogMutt customers
Norwegian American Weekly/now The Norwegian American (Sept. 2013-Present) Contributing writer about Norwegian American activities in Philadelphia area
Mt. Airy NewsWorks.org (July 2013-October 2013) Contributing writer to Philadelphia’s NPR community online news website
Mt. Airy Patch.com, Philadelphia (2011-2012) Contributing writer to community online news website
Selected Past and Current Public Relations Clients:
Sustainable Business Network of Greater Philadelphia, Oct.-Dec. 2015 Interviewed and wrote 12 feature articles about high level members for revised online directory
Michael had made valuable contributions to SBN on a volunteer basis, such as serving four years on the planning committee for the Social Venture Institute. When the idea to revamp the online directory with profiles of high level members arose, Michael was the first person we thought of to write them. He enthusiastically jumped at and took advantage of the opportunity. He conducted 12 interviews and rapidly wrote the articles. The stories were top quality with compliments from the members. We thought we would only be able to highlight a few articles at the launch, but we were able to post all 12 stories. Our trust in Michael was rewarded.
Jamie Gauthier, Executive Director, Sustainable Business Network of Greater Philadelphia
Musician, folk singer and performer Fran Kleiner (and website), 1999-present Publicity and website for her CD of Yiddish and Jewish music. Media coverage included various Internet sites and CD has been distributed internationally.
Sholom Aleichem Club, Philadelphia-area (and website) 2000-2014 Promoted monthly meetings, 45th (2000) and 50th Anniversaries (2004) of the organization and designed and maintained website. Distribution to almost 15 media outlets. The main events for the 45th Anniversary were two performances by an outside entertainer, Avi Hoffman. Coverage for the anniversary events confirmed in 12 of 16 media outlets including Jewish Exponent, Northeast (Phila.) Times, WNWR-AM, Jewish Community Voice (South Jersey), Jewish Times (South Jersey), WHYY National Public Radio, Philadelphia Inquirer, Philadelphia Daily News. The main event for the 50th Anniversary was a banquet for members and guests so promotion concentrated on articles about the history of Club with local angles. Coverage included Philadelphia Inquirer, Jewish Exponent, Northeast (Phila.) Times, WNWR-AM, Chestnut Hill Local. Posted a history of the Club, pdf files of member reflections and photographs of the event on Club website.
I am happy to write a recommendation for Michael Kleiner. He has done publicity and managed the website for the Sholom Aleichem Club since 2000. He has shown initiative and responsibility in doing so. He makes suggestions to improve the web site and is responsive to requests to add, delete or modify elements on it. His PR for Club events has been widespread and well-placed.
Beth Warms, Sholom Aleichem Club
Author Dr. Lois Young-Tulin, (and web sites) 2001-Present Promotion, design and maintenance of web sites, arranging appearances for her books, Sophie and Me: Some of these Days(2001); The Granny Nanny: A Guidebook for Modern Grandmothers(2005), and The Ghost of Leon Trotsky(2006). Media coverage includes Jewish Exponent, Barry Reisman Show on WNWR-AM, Philadelphia Inquirer Montgomery County Neighbors, Ticket, entertainment supplement to Montgomery Newspapers, Worcester (MA) Telegram and Gazette, Worcester (MA) Magazine, syndicated Jordan Rich radio show out of Boston, WRTI-FM Temple University Public Radio, which is also streamed on the Internet, and various Internet sites. Appearances so far have included Philadelphia Jewish Book Festival (twice), Barnes & Noble, a local library; a three-day book signing at a beauty salon where she was made over to look like Sophie Tucker, and at Tatnuck Bookseller Marketplace and Restaurant in Worcester, MA, the largest independent bookstore in New England, and a number of Hadassah units in the Philadelphia area.
…Michael is a skilled Web designer and Public Relations person. He is knowledgeable in his field, is reliable, creative, professional, and does excellent work. His follow through is superb. I highly recommend Michael for writers, businesses, and others seeking a professional PR person and web designer
Dr. Lois Young-Tulin, Author
Author Michael Kleiner, Philadelphia (2006-Present) Publicity, arranging appearances, designing and maintaining web site. Reviews in Norwegian and American publications and appeared on Internet radio and TV programs. Invited to the 2008 Norwegian Fall Festival in Minot, ND, the largest Scandinavian festival in North America. Blogged daily accounts, posted video, still photos.
Author Michael J. Oswald, Elkins Park, PA (2011-Present) Promotion andweb site for his book, Serious Stories: Special People, helping people understand children with special needs.
The Business Center for Entrepreneurship and Social Enterprise, Philadelphia (2006-2009) Promoted the Northwest Philadelphia business incubator’s Youth Entrepreneurial program in middle- and high schools by writing articles for newspapers. Designed initialweb site.
TCON Expressions Animé Convention, Philadelphia (May-November 2007) Promoted the first animé convention ever in Philadelphia and the first one ever coordinated by an African-American group. TCON Expressions billed the event, held at the Pennsylvania Convention Center, as a convention to provide a response to the epidemic of youth violence in Philadelphia and elsewhere by redirecting energies into artistic expression and fun. Several hundred attended on the first day and a few thousand on the second day. Kleiner sent out more than 120 press releases, some to national outlets, with coverage in Philadelphia Business Journal, Germantown Radio, Mt. Airy Times-Express/Germantown Courier, Anime News services, KYW Radio, Philadelphia Sunday Sun, Philadelphia Tribune, Parents Express and City Paper, Otaku Life Radio (otaku is Japanese for fan or fanatic), Otaku Generation, Amish Otaku magazine and Advanced Media Network.
Mt. Airy • USA, Philadelphia (2003-2006) Wrote features on local businesses for the community development corporation’s monthly newsletter, Avenue Merchant.
Author Eva Etzioni-Halevy of Israel (November 2005-February 2006) Contacted in late October 2005 through the Internet to handle publicity for her 14-engagement U.S. tour around her book, The Song of Hannah, a biblical fiction novel with a feminist twist. The tour was scheduled for November and early December. Obtained publicity in Jewish Exponent (Philadelphia); Oklahoma Gazette, The Oklahoman, Norman Transcript, Rocky Mountain Collegian, Intermountain Jewish News (CO), Dallas Morning News, and Texas Jewish Post.
Dr. Robert J. Kleiner, Elkins Park, PA (2003-07, 2015) Researched, prepared and wrote marketing proposal for Dr. Kleiner’s two-volume book on social scientist, Dr. Kurt Lewin. Researched and wrote marketing plan for book he co-wrote on community mental health with researchers from Norway, United States, Ghana and Nigeria. Editing proof of latter. Edited proof of book.
WHYY-TV, Philadelphia, (February-March 2002) Assisted with publicity for the public television station’s special events programming during its fund-raising drive.
Panel discussion: Sustainable Business Practices for the Home-Based Business and Business Service Providers, Sustainable Business Network of Greater Philadelphia Social Venture Institute, October 2012.
Panel discussion: From Networking to Marketing. Authors Helping Authors, Infinity Publishing Company Annual Conference. The panel dealt with how a group of Infinity Publishing authors created an authors’ community. Fellow panelists: Susan C. Haley, author of novel, Rainy Day People,Lois W. Stern, author of Sex, Lies & Cosmetic Surgery: What Your Plastic Surgeon Won’t Tell You, Donna Jaske, mother of Kat Jaske, author of a series of woman musketeer books taking place in 17th century France, and Jerry Simmons, former VP of Time-Warner Books. September 28, 2007.
Panel discussion: Write A Book, Become An Expert, Mt. Airy Business Association Small Office/Home Office (SOHO), Thursday, May 4, 2006
Panel discussion: Reinventing Your Business, Mt. Airy Business Association Business Development Workshop (formerly SOHO), Thursday, September 1, 2005
Panel discussion: Advertising, Marketing and Public Relations: What Are They and How Can I Utilize Them?, Mt. Airy Business Association Small Office/Home Office (SOHO) meeting, Thursday, September 2, 2004
Public Relations and Web Sites in Your Business, addressed Ogontz Area Business Association and Ogontz Area Revitalization Corporation, program presented by Wachovia Bank, May 24, 2004
Panel discussion: Using Public Relations to Promote Your Business, Mt. Airy Business Association Small Office/Home Office (SOHO) meeting, Thursday, September 5, 2002
How to Promote Your Book, online chat, iuniverse.com, January 15, 2002
Panel discussion: How you can profit from special events — how to select, plan, promote and follow-up, Mt. Airy Business Association Small Office/Home Office (SOHO) meeting, Thursday, January 3, 2002
Panel discussion: The Value of Computers and The Way They Are Using Them In Their Businesses,, Mt. Airy Business Association Small Office/Home Office (SOHO) meeting, Thursday, November 1, 2001
How A Web Site Can Benefit Your Business,The Enterprising Woman–The Savvy Entrepreneur, a small business conference, June 2001
Class: The Value of a Web Site, Mt. Airy Learning Tree, Sept. 2000