Frequently asked questions and answers about web sites

Web Site FAQs

Building a web site and hearing a lot of confusing terminology can be daunting. So, we have provided some frequently asked questions and answers.

What is the difference between a web page and a web site?
A web page is one section/link/category/part, of the entire entity, which is the web site. Many designers charge by the page and people get confused that it’s the number of printed pages. It is the “title” of that particular section. Using the example of this web site, above you see buttons. When you click on one, it takes you to that page with the specified information. Each one of those buttons indicates a page.

What is a domain name?
A domain name establishes the identity of your web site. It usually is some description of your business and/or descripter of the web site, that reflects your “domain.” Your domain name should be somewhat obvious and recognizable. It appears in the form: http://www.yourdomainname.com. For instance, CNN’s web site name is http://www.cnn.com. That tells you that web site is about CNN.

What are .com, .org, .net, .us?
The letters after the dot are extensions. They can help identify the type of site you have or the location of the business. The letters .com usually indicate a commercial, business site; .org an organization; .net is like a network. These three are the most common extensions. The .us indicates the business is located in the United States. Foreign country sites usually have an abbreviation of its name as an extension. Other higher-level domains are .biz (business); .info (information); .tv (TV site); .edu (education). We do not offer .edu domain names, but could look for a registrar who does. There are many registrars on the web with whom you can register a domain name. Costs are per year and, while prices vary, it is till inexpensive. There are now deluxe or “generic level domains”, which are more descriptive like .photography, .services, .lighting.

What is HTML?
HTML stands for Hypertext Markup Language. It is the main coding language for building web sites.

What is a host (server)?
The letters “www” in the http://www.yourdomainname.com stands for world wide web. This means anyone in the world that has a computer and Internet connection can access your web site. In order to do so, the site must be “hosted” somewhere, on a “server.” This is like a large computer. As part of registering a domain name, the name of the host server/company, also known as DNS (domain name server) is entered so the domain name can be “pointed” there. This is usally in the form of NS.NameServer1.COM. There is a primary name server, secondary name server and sometimes a tertiary name server. There is also a corresponding numbered address known as IP (Internet Protocol) address like 123.12.134.123. Some large web site design firms may run their own servers. Others may have a host company they work with. User names and passwords are provided so the web site files can be uploaded or FTP (file transfer protocol) to the server. This is usually handled by the designer. You pay a monthly fee or you can pay for a full year in advance, for the space hosting the site.

What is e-commerce?
E-commerce is the process of selling products — transacting commerce — from your web site, electronically. There are many things you need to know before you enter this sphere: merchant accounts; SSL (secure socket layer); security; per transaction fees; discount rates and more.  There are many tools to build e-commerce sites easier and different companies offer different transaction fees and discount rates. See the e-commerce page.

What is a blog?
A blog is a separate part of the web site where you write regularly–a log–either describing a feature of your business in more detail than in the web site; telling about a new product, a special sale item, or trends in your business’ industry. Readers can comment on the posts. Keeping the blog up-to-date encourages people to return to your web site and the comments encourage interactivity among customers and readers. Since search engine results  are impacted by fresh content, a regular blog is the best way to provide new material, since many aspects of a site may not change often. Regularity can be once a week, daily or once a month, but should follow some routine

What is a landing page?
Landing pages are more concise and take far less resources to construct and maintain than a microsite. For a landing page, you research the audience you wish to influence, find their needs, and target those needs. Landing pages are supposed to provide immediate visitor satisfaction and to leave visitors with a brand feel.

What are landing pages?
In short, a single scrolling page with a focused message targeted to a single audience that contains only the information that specific audience needs in easy-to-digest nuggets.

The key to landing pages? It’s an in-your-face call-to-action located at the top of the page – the first view visitors have on any viewing device. Since that’s the case, you want to constantly drive viewers back to the top of the page.

What is WordPress?
WordPress a powerful online web site building tool. It was initially started to build blogs, but now can be used to build an entire web site. Dynamic themes are prebuilt and are available through WordPress or other services on the web. Some themes are free, some cost for the license to use the theme someone created. Themes probably exist for almost any industry, but the attraction of WordPress is themes can be customized for any site. Sites can be built through a dashboard and visual editor without knowing HTML. There is an HTML option and it doesn’t hurt to know some. Themes may differ in the amount of customization allowable and how to do certain operations. With plug-ins, many of which are free, more difficult tasks are made easier. Even if you find a theme with images you like, you’re still going to want to customize the site with your logo, colors and some photos. This web site — built with a WordPress theme — used a lot of customization.

What is SEO?
SEO stands for Search Engine Optimization. In Field of Dreams, James Earl Jones’ character, Terrence Mann, says “Build it and they will come,” and suddenly you see lines of cars to see a baseball field in an Iowa cornfield. How did they get there? You can’t just build a web site and expect people will magically appear. That’s where Google and other search engines come in. We’ve all googled and it has become a verb. SEO is optimizing your web site to be found according to different factors and algorithms set by the search engines. The algorithms change. The basic optimizations are selecting the right words to be included in what are known as meta tags, which are hidden in the web site. When you see search results, there is the first line and then a snippet underneath. The top is the meta tag “title” and the words below are the tag “description.” The words in the title must appear in the description and in the content of the page. The title and description are restricted in the number of characters, not words, that can be used. That becomes the challenge. While you can write a coherent paragraph for the description, it is not necessary since you will notice the whole paragraph is not revealed, but the words used in the search are highlighted.  Each page of the site must be optimized because someone could do a search involving terms on another page. Among other ways to gain higher results are quality reciprocal links. Aside from search engines, you need to promote your site and the easiest way to do that are to include the address on business cards and stationary.

What are some of your prices?

We have great sale prices on domain names. A .com is $9.89 a year plus 18 cents ICAN fee; .net $15.29; .co (until Jan. 11, 2017) and .org are $9.99; .me $7.99; .biz and .mobi (mobile) special $6.99; .info $4.99; .us (United States) $3.99, .biz $17.09. There are plenty of other domain extensions including the generic top level domains like .accountant, .catering, etc. If you have a domain registered with a different registrar, it’s easy to transfer it, plus you receive whatever time is left on the domain and a free one year extension. To transfer a .com is only $9.45. Managed WordPress Hosting starts at $8.10 a month and regular hosting starts at $9.99 a month. Managed means upgrades and backups are done for you, although you should backup your files to your computer. Purchase one of the hosting plans for 12 months or longer, and receive a free .com, .co, .net, .org, or .in domain!

How much does it cost to design a web site?
Web site charges are by the page, with a five-page minimum for proper SEO. There may be additional costs for special features, such as e-commerce. The more information provided the easier it is to quote a price. There are the design costs plus the domain name (s), hosting. Please contact us directly at 215-704-2397 or kleinerpr@kleinerprweb.com or use the form on the Contact page to discuss the project. A 50% deposit on design costs is required before work begins.

How do I buy the domain name, hosting?
Click here and set up an account. Note the additional savings at the bottom of that page for 15% off a purchase of $100 or more, 10% off $50, and 5% off $25. Plenty of other products are available.