What are gTLDs?

accompanying art for blog post on generic top level domains or gTLDIn the early days of domain names, .com identified holders as a commercial business. Then .biz took  it a step further; .us defined that your business was in the United States. New gTLD (generic top level domains) domains are taking your web identity to a new “tier level,” which can improve search engine optimization. These domains define exactly what you do. Here’s just a sampling:

.lawyer, .attorney, .estate, .land, .clothing, .guru .plumbing, .ventures, .gallery, .camera, .lighting, .construction, .contractors, .directory, .enterprises, .careers, .photos, .company, .cab, .management, .computer, .support, .solutions, .repair, .builders, .education, .international, .solar, .catering, .community, .services, and more. Early surveys show an improvement in the organic results with the use of a gTLD  as it adds another keyword rich word.
Not every one is sold on the gTLDs. For one, the new domains are pricey — although, we have some discounts. Stuart Fuller in NetNames Blog, notes that businesses that have spent a lot of money on SEO may be reluctant to switch gears. He says pioneers willing to take the gamble and show success are needed. At the same time, the new domains could alter brand marketing as “The right of the dot will become as important as what is to the left of the dot.”
 
Melissa Bouma on McMurryTMG.com, lists pros and cons of the new gTLDs and their effect on Search. Among the pros are:

 

  • Large businesses will benefit the most in the beginning because they can afford the prices.
  • Keyword rich URLS
  • Additional content will be written because there are unlimited numbers of domains, strengthening the branded top-level domain 
  • Search engines may see popular brand gTLDs as “reliable”
  • May generate higher click-through rates
  • Users will be able to search by extension, though this is already possible, yet few people are using it
  • A local extension will increase one’s local rankings

Note, these are potential benefits. Her counter points are:

  • Due to the high price of gTLDs, it may take years to see ROI
  • Algorithms are constantly changing, so, at the current time, the influence of the gTLDs on rankings is minimal
  • More content will need to be created and developed over time before the branded gTLDs gain popularity
  • Changing to any new domain name has initial negative effects on Search
  • .com is till the most “authoritative” and “assumed” extension, so it could take time for the gTLDs to be accepted and could affect inbound branded traffic/links
 The graphic explains how the benefits of a gTLD might work. To check out pricing of gTLDs, click here, Domain Names>Bulk Registration, scroll down page.
 
 
 
 
 
 
 

And, now there’s an app for Mike

 
A Google survey showed that 94% of smartphone users have looked for local search information, and 84% have taken action as a result. That survey was in 2013, which means the numbers could be even greater, now. There aren’t many “plain” cell phones around. That indicates the importance for small businesses to have an app. A CNN.com survey conducted between Feb. 2013-Jan. 2014, showed usage of mobile apps was starting to exceed use of desktop computers, while using a mobile browser was quite low. We will build apps that are compatible for Android, Apple iOS and Amazon Kindle and to meet the different sizes of devices.

I created my own app, one of the few for PR and web companies, using Appsmoment, as a miniature version of the web site.

 

Features of this app:

  • Like with many of our web sites, our app has simple navigation
  • The colors closely match those on the web site https://kleinerprweb.com
  • You can learn about the company
  • View writing samples
  • View web sites samples
  • View list of selected past and current clients
  • Read testimonials from satisfied customers
  • Phone and e-mail links are provided so you can contact us

The app, Michael Kleiner PR, Web and Apps, is available in Google Play and Amazon Apps Stores, and pending in the Apple Store.

New Dynamic Site uses theme from a company with a social mission

It took the third theme to finally work toward ideas I envisioned. Green Eye Theme Extend is from D5 Creation. D5 has a special mission. “All the developers of D5 Creation have come from the disadvantaged part or group of the society. All have established themselves after a long and hard struggle.” Much of D5 Creation’s revenue supports disadvantaged children and students. Education assistance is provided to “meritorious, but disadvantaged students, who promise to be good citizens.” I didn’t know this when I noticed the theme within WordPress’s dashboard, but learned of this mission when clicking through for assistance.

Among the looks I wanted was three columns that would highlight the business’s three offerings.   Green Eye Theme’s combination of greens and grays was also what I was after. In a previous theme, shortcodes were needed to develop the columns, but the third column wouldn’t align to the right. Once I upgraded to the Green Eye Theme Extended Version, there was an Option page allowing me to choose up to nine feature boxes and add the text and any images there. It helped to have some coding knowledge to insert images and create display quotes in the boxes. There were other pages with different settings to make slider-text images in the header and a scroll of testimonials at the bottom of the page.  Other pages could be designed primarily with the Visual Editor.