A Google survey showed that 94% of smartphone users have looked for local search information, and 84% have taken action as a result. That survey was in 2013, which means the numbers could be even greater, now. There aren’t many “plain” cell phones around. That indicates the importance for small businesses to have an app. A CNN.com survey conducted between Feb. 2013-Jan. 2014, showed usage of mobile apps was starting to exceed use of desktop computers,
while using a mobile browser was quite low. We will build apps that are compatible for Android, Apple iOS and Amazon Kindle and to meet the different sizes of devices.
I created my own app, one of the few for PR and web companies, using Appsmoment, as a miniature version of the web site.
Features of this app:
- Like with many of our web sites, our app has simple navigation
- The colors closely match those on the web site https://kleinerprweb.com
- You can learn about the company
- View writing samples
- View web sites samples
- View list of selected past and current clients
- Read testimonials from satisfied customers
- Phone and e-mail links are provided so you can contact us
The app, Michael Kleiner PR, Web and Apps, is available in Google Play and Amazon Apps Stores, and pending in the Apple Store.
It took the third theme to finally work toward ideas I envisioned. Green Eye Theme Extend is from D5 Creation. D5 has a special mission. “All the developers of D5 Creation have come from the disadvantaged part or group of the society. All have established themselves after a long and hard struggle.” Much of D5 Creation’s revenue supports disadvantaged children and students. Education assistance is provided to “meritorious, but disadvantaged students, who promise to be good citizens.” I didn’t know this when I noticed the theme within WordPress’s dashboard, but learned of this mission when clicking through for assistance.
Among the looks I wanted was three columns that would highlight the business’s three offerings. Green Eye Theme’s combination of greens and grays was also what I was after. In a previous theme, shortcodes were needed to develop the columns, but the third column wouldn’t align to the right. Once I upgraded to the Green Eye Theme Extended Version, there was an Option page allowing me to choose up to nine feature boxes and add the text and any images there. It helped to have some coding knowledge to insert images and create display quotes in the boxes. There were other pages with different settings to make slider-text images in the header and a scroll of testimonials at the bottom of the page. Other pages could be designed primarily with the Visual Editor.