Mr. Shiffert, an editorial consultant and a native Philadelphian who currently lives in Flourtown, PA, served as Director of University Relations at Clayton State University, a 7,000-student public university in Morrow, GA for 20 years. His duties included aspects of public relations, editorial, marketing communications, media and social media relations, strategic brand , and publication creation and management, specifically in regards:
Creating and managing communications strategies, media campaigns, public relations, media relations, collaterals and social media platforms, including news releases, newsletters, e-zines, brochures
Writing/editing on a variety of subjects and, and social media
Creating, editing and writing three new University periodicals
Serving as Managing Editor of Clayton State’s alumni magazine and overseeing editorial direction in conjunction with Clayton State’s brand
in his writing and communications.
R. Todd Smith, Director, Campus Store Services
Clayton State University
Organizing and directing regional
Playing an integral role in the creation and brand management of “Dreams. Made Real.” This included work with external and internal focus groups, external consultants, and all internal and external communications for the brand
Overseeing all strategic communications efforts, including media relations, for the University’s three previous brandsCreating and directing all Clayton State strategic media and PR campaigns
Originating the University’s use of social media in 2008; mainly Facebook, Twitter and You Tube; launched initiatives on Instagram, Pinterest, Flickr, Tumblr
Responsibility for the content of all official University Relations social media platforms and consultant for social media marketing on other University social media platforms
Directing and creating news content for the University’s news blog, home page and individual college pages
Serving as an Organizer and Planning Committee member, May 2014 Communications Conference on Social Media for the University System of Georgia and the Technical College System of Georgia
Mr. Shiffert returned home to be Production and Communications Director at the Paskill Stapleton & Lord agency in Glenside, PA in 2015. At PS&L, he was responsible for copywriting, editing, proofreading for whitepapers, case studies, blogs, news releases, features, various hard copy and electronic collaterals, client copy, promotional materials and web sites for the higher education enrollment marketing firm. Mr. Shiffert also handled project management for all internal and external jobs.
He gave his best on every task.”
John Stapleton, Principal,
Paskill Stapleton & Lord
He also has an extensive background in the management of non-profits, notably various advocacy associations, having worked for the Pennsylvania Trial Lawyers Association, the Middle Atlantic Road Runners (an association of running clubs), and for one of the region’s largest multiple management firms, Multiservice Management. He has also consulted for MDA, the American Diabetes Association and covered most of Northwest Philadelphia’s community groups/ neighborhood associations (e.g., West and East Mt. Airy Neighbors) when working for the Germantown Courier.
More recently, his work with Shaeffer & Associates involved both consumer products (Kiwi Brands) and B2B clients in the communications, electronics, risk management, banking, printing and environmental services sectors.
His freelance articles and editing assignments have mostly covered the areas of higher education, non-profit management, sports, healthcare, health and fitness, and American history.
Mr. Shiffert is the author of four historical books about baseball, Baseball 1862-2003; Baseball, Then and Now; Base ball in Philadelphia; The Breaks Even Out and Midnight Comes Quickly to Cinderella, and authored a baseball blog, 19 to 21.
He has received his share of awards as well, including being a finalist for the Alice Smith Staff Member of the Year award at Clayton State University; Praise and Progress Citation, USG from Office of Information Technology Services, and a two-time Philadelphia Graphic Arts Association Neographic Gold Award.
He has a B.A. in Economics and Sociology, with a minor in Journalism from Earlham College, and Master’s credits in Liberal Arts from Clayton State University, and in General Education from Temple University. He is also personally familiar with Digital Natives, having a 21-year-old daughter, two high school senior sons, and a high school junior daughter.
Mr. Shiffert is an avid distance runner, the assistant cross country coach at Springfield (Montgomery County) Township High School, and a member of CUPRAP, the Society of American Baseball Research Connie Mack Chapter, and a former board member of the Georgia Educational Advancement Council.