Michael Kleiner PR&Web Design e-commmerce PayPal, Square

E-Commerce Solutions

E-commerce — credit card/check transactions online — is growing in popularity. Michael Kleiner Public Relations Consulting and Web Design is proud to offer economical solutions to fit different budgets and needs. The pricing below does not include costs to set up e-commerce on your site. Keep in mind that no matter what e-commerce solution you choose, there must be enough staff to receive and process the orders.

Want to sell your book or CD online or just a few low-cost items? PayPal may be the answer for you. There are more than 100,000,000 PayPal members worldwide and it is accepted at millions of online stores.

In order to accept online payments you must have a payment gateway. Below are some options. John Hawthorne of Floship, a global e-commerce and crowdfunding fulfillment company, out lines how to select the right gateway listing pros and cons of some popular platforms. You can read the article here.


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  • No merchant account needed

  •  Accepts all credit cards, checks, electronic bank transfers and payments from PayPal member accounts

  •  No monthly fees, just the discount rate of 2.9% per sale, plus $0.30 cents per transaction fee.

  •  Receive unlimited credit card payments

  •  Payment Receiving Preferences

  •  Transactions can be downloaded into Quickbooks or Quicken

  •  Seller protection policy

  •  Multi-user access up to 200 people.

  •  Payments deposited instantly into your PayPal account, although checks may take longer. You must then transfer the funds into your checking account.

  •  Subscription and recurring billing

  •  Shopping cart can be integrated with design of web site.

  •  Can also be set-up for donations.

  •  Payments can be received and sent between PayPal members. In other words, you could be paid for work through PayPal accounts. You can send invoices from within PayPal.

  •  Transactions are done through PayPal’s secure server and there is no additional cost. You just pay the normal hosting charges. With some e-commerce options, hosting can cost $70 or more a month.

PayPal offers point of sale and “over the phone” purchase options. There is a monthly fee to take transactions over the phone. A PayPal reader can be attached to a cell phone or tablet to accept credit cards in person, for example, at a book signing. However, the reader is not compatible with all devices. For more information, click on the logo below. Make sure you sign up for the business selling account.

Sign up for PayPal and start accepting credit card payments instantly.


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Square or Square Up, is an inexpensive alternative to PayPal. Their reader (free) is compatible with newer phones and tablets. For a swiped card transaction, the fee is 2.75% and the money appears in your bank account in 1-2 business days. Manual entry is 3.5% +$0.15 per transaction. The more recent readers with chip may cost.


  • Free online store (not counting my labor)

  • Invoice clients

  • Accept online orders for pickup or shipping

  • Share your products with integrated social media links, add an order button to your website, and create promo codes.

  • Mobile-ready storefront

  • With the Register app installed on your mobile device (s), when you enter product information in your online Square account, it is transmitted to the other devices.

  • Free pre-order system

  • Inventory management

  • Flexible promotion codes

  • Stitch and Xero integration

  • Sync with QuickBooks

  • Personalized URL

  • Customizable store logo

  • Upload item images

  • Integrated social media links

  • Sell anywhere in the U.S.

  • Embeddable order widgets

  • Square Stand for your store counter ($99), just attach your iPad. Also available with chip card accessory to accept the new security chip credit cards

  • Accept payments—even without a connection.

  • Send receipts via email or text message, or print them out.

  • Collect customer feedback from digital receipts.

  • Print or email sales reports.

  • Manage inventory in real time.

  • Accept orders online for pickup in person.

  • Adjust taxes, tipping, and discounts.

  • Create employee logins.

For more information visit the Square Up web site.


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WooCommerce is the most popular WordPress eCommerce plugin. And it’s available for free. Packed full of features, perfectly integrated into your self-hosted WordPress web site.


  • Sell anything, including digital downloads

  • All product’s shapes, colors and sizes

  • Bundled with PayPal (for accepting credit card & PayPal account payments), BACS, and Cash on Delivery. We’ve also got heaps of specific payment gateway extensions. (Note: these extensions cost. Pay with Amazon offers a free option. Plus whatever fees the gateway charges for transactions.)

  • Set up shop with the options of offering free shipping, flat rate shipping or table rate shipping, through a variety of shipping extensions.

  • Easily manage your digital or physical products with the intuitive and WordPress centric user interface. 

  • Keep track of incoming sales and reviews, stock levels and general store performance, all from your WordPress backend.

  • Run complex coupon campaigns offering a range of discount options, usage limits and product/user restrictions as well as free shipping.

  • Configure tax settings with tax classes and local tax rates.

  • Hundreds of free and commercial WooCommerce extensions, spanning all your logistical and technical requirements,  Among the vendors are UPS, PayPal, Xero, FedEx, USPS, FreshBooks.

  • Many WordPress themes available, some of which are free.

  • Among the companies using Woo Commerce are: Harley-Davidson, New Balance, Cosmopolitan  and Entrepreneur magazines.

For more information, go to the Woo web site.

There are other e-commerce options out there in addition to these.