There are exciting developments at Michael Kleiner Public Relations and Web Design. Michael is reuniting with long-time friend and early mentor, John Shiffert to create a team offering editorial services and/or web design to membership associations and organizations. Why? Because the universal question from members of an organization is “What am I getting for my dues?” We plan on providing that answer by providing valuable editorial services to the associations themselves and then for the members.
You will be benefiting from two experts in communications — marketing, branding, communications, the web, PR and diverse writing/editorial experience over different platforms, and we understand Marcomm and the challenges presented to non-profits, especially associations, in delivering first-rate, to say nothing of adequate, communications-related services. While a dearth of professional expertise can be an issue, almost no one has enough staff to support the Marcomm needs of client associations AND their individual members. In today’s world, we are told technology is making things easier. What it has actually done is expand the possibilities in Marcomm and put more demands on our time to meet those opportunities and challenges. There are blogs, Facebook pages, tweets, e-mail newsletters, media kits to develop and update. There are probably more publications on the Internet than in “hard copy,” not surprising since there are literally a billion web pages on the Internet. Every time one turns around, there is another social media site popping up. Let us help you meet the challenge and participate in the 21st century communications world.
Many moons ago, Michael Kleiner and John Shiffert worked together. When Mr. Kleiner was a student at Germantown Friends School, he covered the school’s sports teams for the weekly newspaper Germantown Courier. Mr. Shiffert, an earlier graduate of GFS, was one of his Sports Editors at the Courier. Both shared and continue to share a passion for writing, sports statistics and history and left a similar indelible mark on the school–for those who remember. Now, they are becoming a team again, as the subsequent moons have given them a wealth of experience in journalism, writing, public relations, marketing, web design, publications, communications, editing, non-profit and association management, integrated marketing/branding and teaching in the areas of sports, education, small business development and management, healthcare and publishing.