Our Services
Not a Cookie Cutter Recipe
Not a Cookie Cutter Recipe
Not a Cookie Cutter Recipe
Promoting a client is telling their story and the uniqueness about it. That’s fun. Each story is different so there can't be a cookie cutter recipe. We’ll research media outlets, including online-specific sites appropriate to your industry. Many people these days only think of social media, but social media is only one part of the toolbox
Promoting a client is telling their story and the uniqueness about it. That’s fun. Each story is different so there can't be a cookie cutter recipe. We’ll research media outlets, including online-specific sites appropriate to your industry. Many people these days only think of social media, but social media is only one part of the toolbox. While print media is struggling, they’re still here, as well as radio and TV stations. Social media can also be negative as people who don’t follow you can post vitriolic comments on your feeds and effect your reputation.
Among our services:
- Public Relations Campaigns
- Press Releases
- E-Newsletters
- Company History
- Bios
- Blog Writing
- Web Content
Areas we’ve written about include:
- IT
- Professional Services
- E-commerce
- Healthcare
- Financial Services
- Sports
- Education
- Non-profit Management
- Healthcare
- Health and Fitness
- Politics
- Book and movie reviews
Media Relations
Not a Cookie Cutter Recipe
Not a Cookie Cutter Recipe
There’s a publication for everything. Did you know there’s The Chicken Whisperer and Backyard Poultry magazines for raising backyard chickens? No matter your industry there’s at least one publication specific to it. It’s our job to find them–if you don’t know of them since it’s your industry–then find the reporters who cover your specific
There’s a publication for everything. Did you know there’s The Chicken Whisperer and Backyard Poultry magazines for raising backyard chickens? No matter your industry there’s at least one publication specific to it. It’s our job to find them–if you don’t know of them since it’s your industry–then find the reporters who cover your specific area of expertise. What are local angles to your story and what reporters write about it?
As a journalist and PR professional, I respect the roles and needs of
each field.
Campaigns need to be targeted. You don’t want to be embarrassed sending a sports press release to
The Chicken Whisperer.
Websites
Not a Cookie Cutter Recipe
Websites
A website is a critical tool in promoting yourself and/or company. You can share your story, image, brand in greater detail. You can display your products in photos that give visitors an idea of what you sell--and if you're a creative, what you create. Explain your services. A website ia a resource for reporters to conduct research about
A website is a critical tool in promoting yourself and/or company. You can share your story, image, brand in greater detail. You can display your products in photos that give visitors an idea of what you sell--and if you're a creative, what you create. Explain your services. A website ia a resource for reporters to conduct research about you prior to an interview and after, when writing the story or telecast. Websites should be media friendly with a newsroom section where there can be an archive of press releases and varioeus photos, that reporters can download. Web sites are always open. Web site creation has come a long way the last several years.